Market research firm Newzoo estimates that competitive video gaming will be a $1 billion industry by 2019.ĮSPN launched its own website last year to cover e-sports. Univision’s new website marks the latest attempt by media companies and sports leagues to capitalize on the growing popularity of e-sports, where video-game experts compete in tournaments for thousands of dollars in prize money. How much money is there in professional video gaming? New York-based Univision, owned by Grupo Televisa and a collection of private equity investors, has been planning an initial public offering. While Univision is best known for its Spanish-language broadcast network, Fusion has been its attempt to reach a younger, more diverse audience, and most of its outlets write and produce video in English. Univision Holdings, owner of Fusion Media Group, will attempt to make money from branded content, or advertising that resembles articles, and live events, including possibly hosting its own video-game tournament.

Gillette, the razor maker owned by Procter & Gamble Co., will be the sole advertiser for the first six months. Univision’s Fusion Media Group introduced a website dedicated to covering e-sports, its first new media property since buying bankrupt Gawker Media last year.Įditors of the sports website Deadspin and gaming-themed Kotaku will run the new publication, called Compete, starting with two full-time writers who will cover the news and culture of competitive video gaming.

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